At the time of an economic plunge or recession, investors switch their attention to companies with plain and simple business models. For example, the ones that manufacture and sell cloth, footwear, domestic appliances, and other consumer products.

However, due to pessimistic market sentiment, these stocks are plummeting and have already reached their all-time lows. This is the reason why one can buy shares of such companies at the price, which is much lower than it was during the IPO.

The “star” of today’s article is FGI Industries Ltd., a company involved in the production and distribution of plumbing products, which went public on the NASDAQ on 25 January. At the time of the IPO, FGI Industries’ shares cost $6. At the time of this writing, the price was $2.32.

IPO of FGI Industries

What we know about FGI Industries

FGI Industries Ltd. Was separated from Foremost Groups Ltd after the corporate restructuring. It was registered in the Cayman Islands in May 2021. The company operates in the US, Canadian, and EU markets.

Business of FGI Industries
Business of FGI Industries

Parent company Foremost Groups is focused on the production and distribution of plumbing products, kitchen furniture, shower systems, and plumbing accessories. FGI Industries uses various sales channels, including distributor networks, such as Ferguson, Lowe's, Home Depot, and others.

Business of FGI Industries
Business of FGI Industries

FGI Industries products are produced on Foremost Groups manufacturing facilities. Most of them are distributed under the issuer’s brand. Customers are offered plumbing accessories from various price segments. However, the company’s top priority is cooperation with mid and top-of-the-range segments.

Business of FGI Industries
Business of FGI Industries

The company is planning to increase sales volume by introducing new products – Jetcoat shower systems and smart toilets.

Business of FGI Industries
Business of FGI Industries

As of 31 December 2021, FGI Industries raised $15.8 million in investment.

The prospects of FGI Industries’ target market

According to Grand View Research, the company’s target market in 2018 was estimated at $40.2 billion. By 2025, it may gain 12.3% annually. Experts from National Kitchen and Bath Association said that in 2021, FGI Industries’ target market was worth $75 billion.

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The target market of FGI Industries
The target market of FGI Industries

The company’s major competitors are such manufacturers of plumbing products as:

  • Kohler Co
  • Toto Ltd
  • Masco Corp
  • Gerger Ltd
  • Niagara Corp
  • Ove Decors Ltd
  • Mansfield Plumbing Ltd

How FGI Industries performs financially

In 2021, FGI Industries’ revenue gained 34.94% compared to 2020, up to $181.94 million, while the net profit added 67.73%, up to $7.91 million.

Financial performance of FGI Industries
Financial performance of FGI Industries

The company’s cash position for the 12-month period that ended on 30 June 2022 was negative, -$16.93 million. As of the same date, the issuer’s total liabilities were $61.6 million, while the cash equivalents on its balance sheet were $3.13 million.

Strengths and weaknesses of FGI Industries

We believe the company’s strong sides are:

  • Prospective target market
  • Brand exposure in different countries
  • Products in different price segments
  • Own manufacturing facilities
  • Net profit and high net profit growth rate

The risks of investing in the stock are:

  • Strong competition
  • Heavy dependence on supply industries

What we know about the FGI Industries IPO

The underwriters of the IPO are Benchmark Company LLC and Northland Securities Inc. The issuer has sold 2.5 million common shares at the price of $6 per share. Gross revenue was $14.8 million, not including conventional options sold by the underwriters.

At the time of this writing, the company’s capitalisation was $21.62 million.

The issuer’s Price-to-Sales ratio (P/S ratio) multiplier is extremely low, 0.04. For example, the P/S ratio of Masco Corporation, one of the leading companies in the US market, 1.31. The upside for FGI Industries shares is huge — 1,090% (1.31/0.11*100%−100%).

Buying FGI Industries shares might be considered an investment with calculated risks, which is suitable for many investors.

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